CRI’s technical specialists are located globally to provide proactive technical support to our catalyst customers.
Watch the CRI Catalyst - Delivering innovation video below
Delivering Innovation Video Script
Innovation is what separates a leader… from a follower.
We are CRI and we are leaders… CRI is a wholly owned subsidiary
of Shell. We are focused on the development of catalysts and
processes to serve the Chemicals, Environmental, and Upstream
Now that we’ve been properly introduced, let’s journey forward in
time… to forty years from now… You’ll see that the world we’ll find
there depends upon the choices we all make today…
Since 1950, the world’s population has more than doubled. By the
year twenty-fifty, it will have increased another 40%. To support the
economic growth these numbers imply, the world is going to need
vast amounts of extra energy. We call this The Global Energy
Driven by rapid economic growth in very populous countries,
petrochemical demands are also soaring. But with such expansion
comes additional significant challenges. While countries like China
and India enter their most energy-intensive phases of economic
development, the rest of the world will also continue to grow, using
and requiring more energy as well. Supplies of oil and natural gas,
that were once easily accessible, are unlikely to keep up with demand
after the year twenty-fifteen.
Given these facts and figures, we also see two possible energy
One we call “Scramble”. This could occur by lack of an ongoing,
effective framework for managing Greenhouse Gases, including
CO2 emissions. Unfortunately, greenhouse gas emissions are not
seriously addressed until there are major climate shocks. It’s the
scenario none of us want for future generations
The second scenario is one born of responsibility and innovation
today. We call it “Blueprints”. In it, local and national governments
introduce and enforce new standards, taxes and policies to effectively
alter behavior now. With improved processes at petrochemical and
industrial plants including support for C02 capture and storage,
“Blueprints” offers a significantly brighter future for us all.
So, how do we get there? We are the world leaders in catalyst
research and development. This competitive edge we own in the
petrochemicals marketplace is due to our longstanding dedication to
innovation through cutting-edge technologies.
Now let’s look at some of the innovative ways CRI is developing
solutions for a better future.
One huge example is the 20 billion-dollar Pearl Gas-To-Liquids plant
in Qatar, a partnership between Shell and Qatar Petroleum. It is now
in operation and will be the world’s largest source of GTL products.
The heterogeneous catalyst solutions required for such a massive
undertaking display CRI’s key strengths.
We are the leading provider of EO catalysts in the world. As the
original inventor of the high selectivity catalyst, we continue to push
the envelope in operating efficiencies and CO2 reductions by
introducing new breakthrough products like our current class of hybrid
and high-performance catalysts.
The continual search for efficiencies led to Shell’s award winning
OMEGA production process. This innovative process offers
significant benefits in the conversion of ethylene to M-E-G and results
in the lowest consumption of ethylene.
CRI continues to innovate through our novel custom catalyst
business that is supported by one of the strongest technical teams in
the industry. This innovative team developed CRI’s cutting edge
selective hydrogenation catalysts for pyrolysis gasoline, C2, and C3
processes. We are equipped for customer specific optimization,
advanced analytical techniques, state-of-the art pilot plant facilities,
and our impressive manufacturing plant located in Germany.
Our Selective Catalyst Reduction technology offers high activity,
excellent selectivity, low deactivation rate, and low pressure drop
characteristics in NOx reduction. It’s an impressive, low-temperature,
energy and cost-efficient technology solution.
CRI has also recently commissioned the first-ever tertiary N2O
abatement system for the North American nitric acid industry. N2O
has been identified as a significant greenhouse gas with an
environmental impact over 300 times higher than CO2.
In the growing renewable arena, Integrated Hydropyrolysis and Hydro
conversion, a process we call IH2, offers a groundbreaking way to
transform biomass into hydrocarbon based fuels. IH2 is an effective
way to improve yields, increase efficiencies across multiple
feedstocks, and reduce greenhouse gasses.
The road forward won’t be traveled alone. CRI relies on the
invaluable partnerships we’ve created over the years. Without these,
our growth, our new market penetration and the delivery of essential
services would all be at risk.
We are extremely proud and fortunate to have the relationship and
subsequent access to the powerful resources Shell provides. It allows
us to go from lab-to-customer-to-results faster than any of our
So you see, the Global Energy Challenge is being met head-on by
At CRI, innovation is the process of delivering ever-increasing value
to our customers. CRI. Delivering Innovation.
More in About CRI Catalyst
Research and development is conducted utilising CRI and Shell resources in Amsterdam (The Netherlands), Houston (USA), CRI Leuna (Germany) and Bangalore (India).
Shell Global Solutions licenses refining and petrochemical technologies and also provides business and operational consultancy to help its customers upgrade the capacity and performance of their existing units.